As the sole lobbyist for NCSEPS, we worked with the client to plan an integrated campaign, bring vendors and additional lobbyists on board, and coordinate and manage all of the pieces of the puzzle throughout the legislative session, interim, and future years to stave off a return of the issue.

Served as the primary lobbyist for NCSEPS, and served as the primary point of contact for the additional lobbyists we brought on board. Kept vote count of all 170 legislators in the House and Senate, including vote counts based on relevant committees, caucuses, and nuances on the issue. The bill was ultimately changed to a study in the House, had co-sponsors remove their name as sponsors once further educated on the issue, and ultimately did not move in the Senate in its initial year of the legislative biennium and sustained any movement in the second session of the biennium effectively killing the issue. It has yet to be reignited in the state.

Led the digital advocacy and advertising team in message development, audience targeting, planning, and tactics. We built a website to serve as a hub of information, sharing news articles, letters to the editor, opinion editorials, and editorial board opinions, videos, polling and more. We launched and curated a Facebook page and utilized Phone2Action to drive advocacy actions directly from Facebook, resulting in high volume and high quality actions. Kept active organic and paid social media content reaching over 948,000 people in North Carolina on Facebook alone, over 10,500 comments on Facebook posts, over 50,000 engagement actions (likes, shares, retweets, etc.), 3.5 million impressions and securing over 4,000 emails to legislators.

Built a coalition of other medical specialty societies and interested parties to sign coalition letters, deploy their lobbyists in opposition to the bill, engage their membership in letters and calls to legislators.

Worked with a reputable polling firm and consultants in North Carolina to poll citizens statewide and build TV and radio advertising around tested messages, used poll results to educate legislators, political consultants, and other stakeholders and influencers of voter opinion on the issue.

Deployed a quality earned media consultant and former journalist who worked editorial boards across the state and worked with interested grassroots and grasstops influencers to have published letters to the editor and opinion editorials in key markets by legislative targeting. Resulted in over 30 placements including mostly editorial boards writing in our favor and placed LTEs and OpEds.